Authors: Amit Kumar Goel, Dr. Svitlana Popova and Dr. Liliya Popova

ISBN: 978-93-90728-35-0

Published Year: June 2021

About the Book

This is an edited book with the title: "Emerging Trends in Accounting, Finance, Marketing and Human Resource Management”.

Authors: Oksana Chaika and Amit Kumar Goel

ISBN: 978-93-90728-40-4

Published Year: June 2021

About the Book

In times of crisis, pandemic and post-pandemic times, contemporary societies across the world keep on with business communication. With progress in political technologies, law and finance, diplomacy and negotiation, digital technologies make it even more time- and money-spinning to engage professionally into a variety of contexts, which success strongly depends on not only expertise, but also linguistic competence in professional business and academic backgrounds. Today, linguistic field studies lack fresher and more modernized looks that may largely contribute to performance by the academic, governmental, and business circles. It is this blend of expertise and communication, which may allow for higher efficiency and stable growth, embodied into languages for specific purposes (LSP).

Authors: Ashok Sengupta and Dr. Neerja Dixit

ISBN: 978-93-90728-44-2

Published Year: 2023

About the Book

This book, “Fundamentals of Investment Concepts,” is conceived to be your companion on a journey through the intricate and dynamic world of investments. Whether you are a seasoned investor seeking a comprehensive refresher or someone brand new to the field, this book aspires to be your reliable guide.
Investments encompass a wide spectrum of options, from stocks and bonds to real estate and alternative assets. They come with their own language, rules, and risks. Understanding these fundamentals is not merely advantageous but imperative for making informed financial decision.
This book is designed to be accessible to readers from all backgrounds and levels of expertise. Complex financial terminology and intimidating equations will be damaged and demystified, description the subject matter approachable and engaging. We will use real- world examples, question answers to illustrate key concepts, ensuring that you not only grasp the theory but also learn how to apply it in your own financial life.

Authors: Dr. Bhuwan Gupta and Mrs. Sweety Dubey

ISBN: 978-81-937887-9-0

Published Year: 2019

About the Book

Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers.

Author: Dr. R. Prabhakar Rao

ISBN: 978-81-934822-4-7

Published Year: 2017

About the Book

Transactions with different groups are an everyday thing in human life. Some transactions are legally enforceable while others fall outside this category. Based on the Contract Act, this book explains the basics of everyday personal and business transactions.

Author: Dr. Chitranjan Singh

ISBN: 978-93-90728-65-7

Published Year: 2021

About the Book

Business communication plays a great role in managing business effectively and efficiently. Without proper business communication, we can’t imagine a prosperous and growing business. As the blood flows through the vessels, to keep human body alive, fit, and active, similarly business communication keeps the business effective and efficient. Without blood human body will withered, and without business communication, business will fade away.

Author: Dr. Ajit Singh

ISBN: 978-81-942515-1-4

Published Year: 2019

About the Book

Agri-trade has been one of the most ‘managed’ of all the sectors World over.  It started with keeping agriculture out of the purview of GATT. Thus while countries were willing to accept a common set of rules for trade in manufacturing, most countries were interested in keeping their autonomy with respect to agricultural trade. Later in 1995, agri-trade was included as one of the areas in the WTO but there was and still is a considerable hesitance in accepting one set of rules for agriculture from a whole lot of countries, whether developed or developing.

Authors: Dr. Ajit Singh and Dr. Preeti Sharma

ISBN: 978-81-946476-0-7

Published Year: 2020

About the Book

Agri-trade has been one of the most ‘managed’ of all the sectors World over.  It started with keeping agriculture out of the purview of GATT. Thus while countries were willing to accept a common set of rules for trade in manufacturing, most countries were interested in keeping their autonomy with respect to agricultural trade. Later in 1995, agri-trade was included as one of the areas in the WTO but there was and still is a considerable hesitance in accepting one set of rules for agriculture from a whole lot of countries, whether developed or developing.

Author: Dr. G.Arun Kumar

ISBN: 978-81-941110-8-5

Published Year: 2019

About the Book

Communication is a technique that continues the flow of messages from one to one, from one to many, many to at least one, or many too many. It acts because the vein that contains information and continues all the structures in functioning circumstance. Good communication is as stimulating as black coffee and just as hard to sleep after.

Authors: V.Neethidevan and J.Murugachandravel

ISBN: 978-93-90728-32-9

Published Year: 2021

About the Book

With the overall growth of Internet, e-commerce obtained great height and more achievements.The e-commerce is nothing but buying and selling goods through online and it is more flexible one and it becomes an inevitable one.With Electronic commerce or e-commerce, two parties to perform transactions that involve goods or services using electronic media.  The term electronic commerce is shortened to e-commerce, is equivalent to shopping on the web.E-commerce is not new, Banks have used electronic funds transfers, also called wire transfers, for decades. So many years ago, electronic data interchange occurs. EDI occurs, when one business transmits computer readable data in a standard format to another business.In 1960s many businesses understood the need for EDI, to delivery of goods and contained same set of information for each transaction that occurred. Initially few errors were in electronic transfer for of data.Once we understood traditional commerce, then we will be in a position how to apply technology to improve the e-commerce business.

Author: Dr. Meeravali Shaik

ISBN: 978-81-932843-5-3

Published Year: 2017

About the Book

CRM is a technique and innovation that is utilized to fabricate more grounded connections amongst associations and their customers. An association will store data that is identified with their customers, and representatives will break down it to utilize it in estimating and making reports. The methodologies utilized will depend on the data that is originating from the CRM framework.

Book Title: Percussion Of Performance Appraisal And Motivation On Employee’s Output In Public And Private Banking Sector

Author: Dr. Shweta Pandey

ISBN: 978-93-90728-43-5

Published Year: 2021

About the Book

Performance appraisal is one of the main functions of human resource management. It is being useful not only for the Management but also for the employees so that they can know and understand about their performance from the Management Point of view. The motivation is influenced by both financial and non-financial incentives. Motivation can be developed by its own. People who actually demonstrate their excellence have identified their motivations and worked harder to develop them individually. They have added some of the knowledge, skill, experience and practice to consistently produce at the highest levels. Sometimes inspirational quotes, stories and poems help in motivating too. Powerful positive imagination also stimulates visualization in the conscious and sub-conscious brain, which encourages self-motivation, developmental behaviour, confidence and belief. People become highly motivated to achieve and do better when they have experienced and create feelings of success and achievement. A good employee appraisal can do wonders for the employee’s morale, performance and motivation, while a bad one can ruin his enthusiasm for the job. The impact of job satisfaction will lead to a good relationship between employees and organization and increase belief in the workplace. This Research will help in determining the impact of performance appraisal, motivation and employee performance on the organization as well as will also help in knowing the current appraisal practices followed in private and public sector banks. This study will further through the light in finding out what HR interventions seem to make performance appraisal systems more effective in general of the public and private sector banks.